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Granite Rocx LLC was founded in February of 2013 by Stephen Berei and Sophia Berman*. Our goal is to deliver exceptional, versatile products with a patented, unique design. The Granite Rocx backpacks & coolers are perfect for any day trip whether it’s to the beach, lake, mountains, event shows, tailgates or any other day adventure where travel and carry are necessary.
Our first product, The Tahoe emerged from a need Steve had for a functional backpack that could carry his folding chair along with a cooler. He was biking to the beach one day and realized a design that could fulfill his needs while still being able to use the backpack & cooler as separate pieces. We hope to encourage those who enjoy the outdoors as much as we do to purchase one of our packs and follow our company.
Hello, my name is Steve Berei originally from Trenton, New Jersey and I now live in Lake Tahoe, Nevada. I grew up skiing, camping, fishing and doing anything outdoors on the East Coast with my family.
Living in Lake Tahoe has been an amazing experience. It’s a place of natural beauty, with just about any type of outdoor activity you are looking for. The opportunities to find untouched backcountry powder, epic hits off boulders mountain biking, or if you’re just in it for a good hike or view at the beach, Tahoe can show you all of them in one day. Lake Tahoe has been very inspirational to help us start our backpack & cooler product line.
*Sophia has left Granite Rocx to pursue some of her own goals and passions.